Legends Solar implemented a Referral Rewards Campaign to encourage users to spread the word about online solar investing. When users committed to purchasing assets on Legends Solar by reserving panels, they were added to a waitlist. To climb the waitlist, they could share a referral link or a social media post.

To further incentivize referrals, Legends Solar collaborated with illustrator Violet Reed to create a set of six collectible pins based on their 'floating panel' branding concept. Users could earn a pin by referring three friends and collect the entire set by referring  a total of 18 friends.

This strategy proved effective, with over 15% of users discovering Legends Solar through a friend's referral.